2018

E-commerce comparison white paper (Magento, Odoo, Prestashop, Shopify)

Over the past few years, internet purchases have dramatically increased. Current statistics show that purchases made online have doubled between 2014 and 2015. The convenience of online shopping has made it the preferred medium for many shoppers with products and services at their fingertips via their smartphones or tablets. For example, consumer’s cart of online purchases on a mobile device has risen significantly during this time. In 2015, an average of 500€ of online purchases has been made via mobile by Europeans and $670 for US consumers. The eCommerce boom doesn’t seem to feel the effects of “economic crisis” as it continues to rise. Projections for the coming years show an even greater increase in these figures as a greater number of consumers convert to online shopping mediums. From a sales perspective, choosing the right eCommerce software for your business is vitally important. An eCommerce solution cannot be limited to just a “Buy” button on your website; many features should be taken into account when comparing solutions. Behind any eCommerce page there is a real business to manage where you’ll need other solutions like inventory management, accounting software, marketing tools, etc. On the front end, you’ll need an interface that provides great usability that will encourage repeat customers and improve your sales. Lastly, an eCommerce solution should also showcase your products, using a beautiful and functional design to win over customers.

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